The City of Toronto has partnered with the Toronto Maple Leaf Hockey Club to launch an advertising and public education campaign urging homeowners to test their smoke and carbon monoxide alarms.
The campaign features Leafs defenseman Jake Gardiner and centre Auston Matthews along with the slogans “Test Your Smoke Alarms Monthly” and “Test Your Carbon Monoxide Alarms Monthly.”
“The City of Toronto is proud to partner with the Toronto Maple Leafs on this important safety campaign,” said Mayor John Tory. “Toronto residents can significantly lower the risk of dying in a fire or due to carbon monoxide poisoning by installing and maintaining working smoke and carbon monoxide alarms in their homes.”
The digital and social media campaign will continue from now to January 1. Winter is the season when fires and carbon monoxide incidents typically rise in Toronto. The public education component will be carried out this winter and next spring in conjunction with an advertising campaign, with firefighters visiting schools, community centres, libraries, arenas and businesses to convey the message that working smoke and carbon monoxide alarms save lives. The campaign includes posters, information cards, digital ads and social media spots featuring the two slogans noted above.
“Joining with the Toronto Maple Leafs for this educational campaign assists us tremendously in reaching residents to remind them that only working smoke and carbon monoxide alarms save lives,” said Matthew Pegg, Toronto Fire Chief and General Manager of Toronto Fire Services. “Testing your alarms monthly by depressing the test button is an important step in keeping your home and family safe.”
Through this campaign, Toronto Fire Services encourages residents to understand the true cost when smoke and carbon monoxide alarms fail to work and the importance of maintaining their alarms.
More information is available at toronto.ca/firesafety.