United Way kicks off the most ambitious, engaging, and local campaign to date

Brian Porter, campaign chair and Scotiabank President and CEO, along with Daniele Zanotti, United Way Greater Toronto President and CEO, joined supporters to announce a $110,000,000 fundraising goal in the fight against local poverty. Funds raised in this campaign support a network of agencies across Peel, Toronto and York that help people when and where they need it the most.

It’s a campaign that reaches across the region, with an impact that is fiercely local. The campaign kicked off on September 4.

As part of the Sept. 17 campaign launch, hundreds of people volunteered at 26 United Way agencies across Greater Toronto: helping cook and serve hot meals (at Brampton’s Knight’s Table, Mississauga’s Eden Food for Change); connecting with programs that support isolated seniors (at Woodbridge’s CHATS); and participating in adaptive sports (at Scarborough’s Variety Village).

Individual actions can have a big impact — for simple ways to contribute, visit unitedwaygt.org/showyourlocallove.

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