Skittles store celebrates procrastinators this holiday season

The Skittles brand had an inkling that Canadians tend to wait until the very last minute to complete their holiday shopping. A recent survey by the brand confirms Skittles has uncovered the truth. Nearly two-thirds of Canadians would rather listen to the 12 Days of Christmas on repeat than face a busy, crowded mall. The Skittles brand concurs. The pain of holiday shopping can make shoppers want to leave gift buying until the fa-la-la-la last minute. While postponing shoppers are usually frowned upon, this season the Skittles team is honouring them with the ultimate last-minute shopping experience. Literally.

No longer is it Scrooge-worthy to critique last-minute shoppers. In fact, 81 per cent of Canadians agree more of us should be rewarded for taking our time, rather than being judged for it. The Skittles team is here to help, celebrating all those diehard delayers who put their shopping off until the very last minute, with the first-ever Skittles Last Minute Gift Shop.

The store, located at 423 Queen Street West, Unit 112, will open at 11:59 p.m. on Christmas Eve, quite literally – the very, very last possible minute. And will remain open until 12:59 a.m. Inside, the shop will have 60 unique gifts with a Skittles twist, representing every second of the last minute, one for each of the first 60 people in line, giving pro procrastinators even more reason to do zero shopping before the last minute. Just think, instead of showing up to Christmas with a 2018 cat calendar you could give the gift of a Ukelele adorned with Skittles candy.

In the spirit of the season, the Skittles team is donating $10,000 to the Ronald McDonald House Charities Canada, the charitable partner of Mars Wrigley Confectionery.

Check out www.SkittlesLastMinute.ca for more information.

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