Mississauga’s main hockey and sports complex is getting a new name.
The Hershey Centre, which has been the name of the complex since it opened in 1998, will become the Paramount Centre, named after the restaurant chain, later this year. Terms of the deal have not yet been disclosed.
As part of the signed agreement, Paramount will be given the naming and signage rights to the sports complex, which includes the sports arena and entertainment venue, community rinks, Mississauga SportZone and outdoor sports fields.
“Today marks a significant milestone in the evolution of Paramount Fine Foods,” said Mohamad Fakih, Paramount Fine Foods founder and CEO. “We are extremely proud to partner with the City of Mississauga in the naming of one of Mississauga’s true landmarks, the Paramount Centre. Since opening the first Paramount Middle Eastern restaurant back in 2007, I have always believed it is important to give back to the community and support the wonderful things the City of Mississauga stand for.”
The new name is expected to become official on July 1.
Fakih, who calls Mississauga home, says, “I am proud to continue to grow the Paramount Restaurants brand in a city that believes in cultural diversity, innovation and small business development. This passion and inclusiveness are what makes Mississauga thrive as a community. I am truly honored and thankful for the support the people of Mississauga have given me and my family. We look forward to sharing many memorable moments to come at the new Paramount Centre.”
Through the sponsorship agreement, Paramount will also provide food services to the entire facility, including all concessions and events.
Shari Lichterman, Mississauga recreation director, says the relationship with Hershey was a good one and now the city looks forward to its new partnership with Paramount. Once the new deal kicks in, signage, websites and other aspects of the name change will be put into place.
The new deal is still subject to approval by city council.