National not-for-profit motionball calls on all Canadians to stop using the R-word or “retarded”, as part of its annual #NoGoodWay campaign. This year’s movement will launch with a series of online videos driven by the results of a new study that surveyed Canadians about their use of and feelings toward the R-word.

“Historically the R-word has been used to belittle those living with an intellectual disability, so it was jarring to learn that 48 per cent of Canadians still use or hear it weekly. But we also learned that most Canadians are willing to change that — and that is powerful,” said Mike Mills, motionball board member and creator of this year’s #NoGoodWay videos.

Commissioned by motionball and conducted by Leger, the national R-word study surveyed 1,555 Canadians and revealed that:

  • 68 per cent of Canadians wouldn’t hire a job candidate if they used the word “retarded” in an interview
  • 64 per cent of Canadians would be embarrassed if their partner used the R-word in front of their parents
  • 50 per cent of Canadians wouldn’t go on a second date with someone who used the R-word
  • 48 per cent of Canadians believe that it is never acceptable to use the R-word

The study also showed that 86 per cent of Canadians are open to changing the words they use if they are offensive to others — yet 25 per cent said they use the term “retarded” casually because it’s not a big deal.

The survey was completed between November 23 to 26, 2018, using Leger’s online panel. The margin of error for this study was +/-2.5 per cent, 19 times out of 20. Leger’s online panel has approximately 400,000 members nationally and has a retention rate of 90 per cent.

The videos can be viewed:

30s – 
15s –

Launched in 2012 with support from Special Olympics Canada and the Canadian Association of Chiefs of Police, the #NoGoodWay campaign educates Canadians that there’s #NoGoodWay to use the R-word.

Photo: Motionball is asking Canadians to join the movement to stop using the R-word to show support for the thousands of Canadians living with an intellectual disability. Visit for more info and to join the #NoGoodWay movement. (CNW Group/motionball for Special Olympics)

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