#FlashYourStache to help fight prostate cancer

Moustaches may be unique and distinctive but you don’t even need one to help raise awareness and money for Movember Canada.

From now until December 15, everyone can help improve men’s health simply by posting selfies using the hashtag #FlashYourStache as part of an online ‘stashion’ show.

Astellas Pharma Canada will donate $5 up to a maximum of $50,000 to Movember Canada for every Instagram, Facebook or Twitter hash-tagged post or selfie – moustaches optional – that mentions #flashyourstache. That includes every like, tweet, retweet and reply using the hashtag.

“Prostate cancer is a serious disease and the effort to improve men’s health through education, research, prevention and early detection extends well beyond the symbolic moustache,” says Steve Sabus, General Manager of Astellas Pharma Canada. The Canadian affiliate of Tokyo-based Astellas Pharma Inc., it focuses on four therapeutic areas: oncology, immunology, urology and infectious disease.

“This initiative reflects our core values; that of supporting our community partners and engaging our employees in a meaningful way. We are excited to help support the Movember Foundation once again this year,” Sabus says.

One in two Canadians is expected to develop cancer in their lifetime. Prostate cancer is the third most common cause of cancer deaths in Canadian men, accounting for 10 per cent of all male cancer deaths. But when it’s diagnosed at an early stage, 100 per cent of men can expect to be alive five years after diagnosis. If prostate cancer is diagnosed at a later stage, the five-year survival rate drops to 30 per cent. Routine check-ups with a doctor are recommended to help increase the odds of early detection.

The Movember Foundation (www.Movember.com) is the leading charity dedicated to changing the face of men’s health around the world. With a singular goal to stop men dying too young, the Foundation supports the following causes: prostate cancer, testicular cancer, mental health and suicide prevention. With the support of more than five million participants, it has funded over 1,200 innovative projects across 20-plus countries since 2003.

“At Movember, we love all of the unique and engaging ways our community raises funds,” says Ken Aucoin, Country Director, Movember Canada. “Astellas Pharma Canada’s #flashyourstache campaign is a great example of doing great things while having fun, and we’re excited to see this come together as we help men live happier, healthier, longer lives.”

#FlashYourStache picture from CNW/Astellas Pharma Inc.

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