Creative talent in demand: survey

Six in 10 Canadian companies have gazed into their crystal hiring balls and predict they will expand their creative teams in the first half of 2019, a new survey suggests.

The Creative Group’s (TCG) latest State of Creative Hiring research also found 37 per cent of employers expect to maintain staff levels and fill only vacated roles. In addition, 48 per cent plan to increase the number of freelancers they use in the next six months.

But the most in-demand positions – web and mobile developers and web producers – are among the most challenging to fill. Advertising and marketing hiring managers also reported a strong need for professionals with expertise in creative development, user experience and social media, TCG reports.

TCG specializes in connecting interactive, design, marketing, advertising and public relations talent with companies on a project, contract-to-hire and full-time basis. “As businesses embark on an increasingly broad range of digital initiatives, many are bringing on specialized creative professionals to support these efforts,” said Deborah Bottineau, district president of TCG Canada.

“Whether recruiting project or full-time workers, employers may face challenges given today’s tight candidate market. Managers need to be prepared to move quickly and offer competitive compensation packages that include sought-after perks to land top candidates.”

Employers surveyed said a flexible work schedule is the most desirable non-cash perk for creatives, followed by professional development opportunities. Companies are relaxing some requirements, with 70 per cent of hiring managers more willing to bring on creative talent with relevant certifications in lieu of a college degree than they were 12 months ago.

Nearly three in 10 employers admit they’d likely remove a candidate from consideration if their resumé showed a history of job hopping. Retention is top a top concern, with 77 per cent of companies worried about losing current creative staff members to other job opportunities in the next year. That underscores the importance of cultural fit, TCG says.


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