McDonald’s will be the first brand in Canada to launch ‘Snapplications’, a one-day virtual hiring event that will allow millions of job seekers to instantly apply for a career at McDonald’s restaurants through the Snapchat app.
On March 27, Snapchat users will find a unique lens that enables them to film a 30-second video capturing why they want to work for McDonald’s that can be submitted to the McDonald’s Canada hiring portal.
As one of the largest employers of youth in the country, McDonald’s Canada and its franchisees are committed to leveraging technology to build new ways to apply, learn and grow at McDonald’s. This new approach to recruiting is one of the ways McDonald’s Canada is bringing mobile-first innovation to its guests and employees. Later this month, the brand will also be launching a first-in-Canada partnership with Google Voice. Canadians will be able to discover local offers available in the MyMcD’s app through asking their Google voice-activated devices.
“We wanted to offer a convenient and flexible application process to attract more young people through our one-day virtual hiring event,” says Stephanie Hardman, Chief People Officer at McDonald’s Canada. “From youth applying for their first jobs, to experienced candidates, Snapplications is a new and exciting way for people to kick-start a career at McDonald’s Canada.”
McDonald’s will be the first brand in Canada to launch ‘Snapplications,’ a one-day virtual hiring event that will allow millions of job seekers to instantly apply for a career at McDonald’s restaurants through the Snapchat app. (CNW Group/McDonald’s Canada)